The influence of Social Campaign Demokrat Party to Voters Farmers in 2009 legislative elections in the District Soppeng

The influence of Social Campaign Partai Demokrat to Voters Farmers in 2009 legislative elections in the District Soppeng

HERMAN LILO. The influence of Social  Campaign Partai Demokrat to Voters Farmers in 2009 legislative elections in the District Soppeng (guided by Thahir Kasnawi and Muh. Iqbal Sultan).  

This research was conducted in May to June 2010 in the District Soppeng. This research is descriptive quantitative which gives an overview and explanation of Soppeng District. Basic research is the survey approach, while the descriptive analytical method. In this study sample was randomly in the population who have attended a campaign of social action programs partai Demokrat proportionally (Proportionate random sampling) and 91 selected samples.

Data were analyzed using regression analysis. This study aims to determine (1) To determine the campaign strategy of social action programs in the District Soppeng Democratic party, and (2) to assess knowledge, attitudes and behavior and the predisposition of voters farmers to a campaign of social action programs in the 2009 election the Demokrat party in the District Soppeng.

The results showed that the Demokrat party of social programs do not provide a significant impact on knowledge change (Y1) voters as well as to the attitude (Y2), farmer, for the duration, and frequency is very less. However, significant changes to the behavior (Y3) of voters after getting campaign program of social activities because farmers have benefited directly from these activities. Likewise with predisposing (Y4) farmers, there is also a significant validation and changes to choose the Demokrat party. Positive change of behavior of voters to vote Partai Demokrat due to the attitude of the early voters who have determined (the frame of reference) based on the theory of social considerations made prior to the campaign of social programs, thus the decision to choose the people already there before the implementation of social programs the Demokrat Party campaign in the 2009 election in the District Soppeng.
 

Keywords: Influence Campaigns, Knowledge, Attitude, Behaviour and predisposition,